World leader Prysmian joins forces with Alinghi Red Bull Racing
Innovation, impact and teamwork are the driving forces behind the new collaboration. Prysmian Group, a global leader in the energy and telecom cable systems industry, today announces the start of a global partnership as “Official Sponsor” of Alinghi Red Bull Racing, one of the most dynamic names in the history of the America's Cup.
After more than a decade away, the Swiss challenger returns to compete for sailing's top honors. Alinghi Red Bull Racing, sailing under the flag of the Société Nautique de Genève, will race as official challenger when the Selection Series for the 37th America's Cup begins in 2024, starting with the preliminary regatta on September 14, 2023 in Vilanova I La Geltrú.
The America's Cup is the most prestigious sailing competition with a rich history and tradition, embodying values cherished by Prysmian such as innovation, sustainability and teamwork. From the depths of the ocean to the tallest buildings in the world, Prysmian Group helps bring energy and information to the world with high-quality products, services and technologies.
“Prysmian Group has chosen to become Co-Partner of Alinghi Red Bull Racing in this project to strengthen the awareness of our brand and support our ambition to be a global player in the challenge of energy transition and digitalization,” said Massimo Battaini, CEO designate of Prysmian Group. “In addition, we remain strongly committed to the sport of sailing, as this sport also represents wind and renewable energies, which are a core part of both our business and our future.”
“We are delighted to welcome Prysmian Group as a Co-Partner at Alinghi Red Bull Racing,” said Silvio Arrivabene, Co General Manager Head of technical operations. “Prysmian stands for innovation, ambition and teamwork, qualities we deeply share. Welcome to the team.”
With this new partnership, Prysmian Group confirms its commitment to sailing, a path that began many years ago with the historic bond with Giancarlo Pedote, solo sailor and skipper on board the Prysmian Group IMOCA, a partnership that will continue in the Vendée Globe 2024.